Humble brag! We recently received the Graphis Design Annual 2015 and are extremely proud to be featured on page 150 for our Old Ox Brewery logo design which took Gold. Old Ox was founded by a local Virginia family who made beer for fun, before taking the leap to start a craft brewery.
CHALLENGE: Our challenge was to create a strong and memorable logo to help them stand out in a wildly creative industry.
SOLUTION: During our brand discovery, Peppermill Projects developed the personification of the old ox, a retired farmer turned brewmaster. After a long life of hard work and hard living, Old Ox has transferred his passion for farming to beer-making. With the determination and steadfastness of an old ox, he never settles for less than perfection. That's what makes his beer so good.
RESULT: After developing this personality, we designed a logo that was bold with a hint of vintage farm iconography. We added horns to this hand-lettered, typographic solution to create the ox head and form a cohesive mark.