our story.

Our journey to help our clients discover their unique brand stories offers a little bit of something new each day. From field trips on oyster boats to sampling BBQ sauces, your story becomes a part of ours.

For over 14 years, our boutique branding studio has made it our priority to level the playing field between independent businesses and large corporations. Our strengths lie in helping you find what makes you special and communicating that uniqueness to the world (or at least your target audience).

We're a team of thinkers, problem-solvers, creatives, and weirdos. We leave notes on our bathroom wall. We do yoga in the office, listen to 90's rap, true crime podcasts, and the best of Taylor Swift, all in one day. Even though our story is full of quirks, we hope you let us be a part of yours!


the six peppermill-isms.

01. Start With a Plan


We start every project by defining the objectives. After all, if we don’t know where we’re going, how will we know when we’re there? What is the problem to solve? What are the goals to achieve? What are the challenges? Who is the target audience? What is the budget and timeline?

02. Ideas Come From Everywhere


Many agencies will make you believe that the creativity happens in a magical room, behind closed doors. But we disagree… the magic happens when we collaborate with our clients. No one knows your business like you do. So your opinion is as important as any. Don’t misunderstand… we’re not “yes men” and we’re not shy about telling you what we think. But, it’s the back and forth, push and pull, one thought sparking another, that leads to the most amazing solutions.

03. Keep it Simple


The most powerful solutions tend to be the simplest. Figure out what your customers care about and find a way to connect. Make them chuckle…or cry…or simply think more deeply.

04. Safe is Boring & Boring is a Waste


Risk-taking is important. With the amount of information that people see, hear and read on a daily basis, you don’t want to get lost in the noise. To be noticed, you need to do something that stands out. We’re not suggesting streaking at a Nationals game; but we do encourage our clients to push the limits of their comfort zones. With a smart concept, we create something memorable.

05. Tell the Truth


Today’s consumers are savvy (and cynical) and can smell a liar from a mile away. Honesty and authenticity resonate. People want to feel respected and they want the truth. We treat our clients the same way. We promise to have the courage to always tell you the truth.

06. Don't Take Yourself Too Seriously


What we do is fun. Yes, it is a real job… but it’s a job where drinking beer and getting a spa treatment can be considered brand research! When you work with us, we want you to have fun, too. The work we are doing is important to your business, and we take that very seriously; but we love what we do and we have fun doing it.


jennifer culpepper

founder + principal

our clients

friends. partners. collaborators.

Work Hard

service & industry

The Harding Group
Kristi Neidhardt Team of
Century 21 New Millenium
Dr. Rachel Miller, Psychologist
Performance Orthopedics
Purple Cherry Architects
Purposeful Architecture
The RESCON Group
Studio 343 Architects
Sullivan Surgery & Spa
William T. Clothiers

Do Good

nonprofit & advocacy

Due East Partners
FedChoice Federal Credit Union
Friends of Gavin Buckley
Living Oceans Foundation
The Nature Conservancy
Ocean Conservancy
Smithsonian Environmental
Research Center
Spark Point Fundraising
The Summit School
Walter Reed Military Medical Center
Women Grow
YWCA of Annapolis & AACO

Enjoy Life

arts & lifestyle

Chad's BBQ
David Hartcorn Photography
Hamilton Photography
Jailbreak Brewing Co.
National Bohemian,
Pabst Brewing Co.
Queenstown Harbor Golf
Sinplicity Catering
Smithsonian National Museum
of the American Indian
Urban Walls Brazil
Velo Orange